The Member Engagement department of SAICA is dedicated to increasing visibility and enhancing member satisfaction. In 2022, it carried out over two dozen projects aimed at showcasing members and the profession, gathering intelligence, promoting member affinity with SAICA, and developing member communities. To ensure that members stay informed about SAICA activities, the overall member experience was assessed, focus groups to explore member requirements were hosted, and participation in international forums took place where best practice was explored and SAICA was advised on initiatives and services that will assist members to maintain and enhance their professional competence.
After the Covid-19 pandemic, in-person events such as business breakfasts, golf days and conferences to provide opportunities for members to network and engage with each other on a more intimate level were resumed. This allows SAICA to better understand members’ professional environment and provide better services.
A special emphasis was placed on engaging with members who are at their mid-career stage. Through focus groups with members in the Small and Medium Practices (SMP) and Members in Business (MiB) constituencies, data was gathered on their needs and values. The focus groups explored areas beyond traditional learning and development and advocacy, including mental well-being support, career advice, and personal support. The outcomes of these focus groups have been thoroughly discussed within SAICA, and responses to the members’ identified value drivers are in place. Most of the interventions suggested already form part of SAICA’s existing offerings.
Member Engagement, along with the Eastern Region Council, hosted the Difference Makers Economic Recovery Conference. This conference allowed the profession to discuss its contribution to supporting and promoting economic development in South Africa, and resulted in the development of an economic recovery blueprint and increased awareness of economic pathways for South Africa’s sustainable recovery.
