HOW WE CREATE VALUE
Stakeholder engagement and value creation
LEGEND
Expectations met
Improvement required
Worsening
Improving
Stable
Expectations met
Improvement required
Worsening
Improving
Stable
Media
How we Engage; Their role in value creation; and how we address these interests
Their material interests
- Positive impact of our members as #differencemakers
- Enhancing the ethical conduct of the CA profession
- Role of the profession in transformation
- SAICA’s thought leadership on issues of public interest
How we engaged
- Over 48 direct engagements with media and opinion leaders
How we addressed needs and interests
- Significant reach in commercial media in promoting the value of CAs(SA), AGAs(SA) and ATs(SA) to the marketplace
Risks/opportunities
- Proactive engagement with the media to promote the reputation of SAICA’s members and the profession
- Maintaining strong relationships with the media
- Negative publicity emanating from members’ alleged misconduct
Strategic response
- Topical interviews and media engagements
- Extensive #trustleadership engagement with the media regarding members alleged unethical behaviour
- Ad-hoc media engagements when SAICA receives requests for commentary or interviews
IMPACT
STRATEGIC PILLAR
Material matters
Key metrics and objectives tracked to monitor value delivered
- Media and opinion leaders’ performance score above neutral: 67% (FY22: 89%)
- 1 314 positive media exposures (2022: 1 829)
- Negative sentiment declined to 4,8% (FY22: 5,3%)
- An average of 1,8 media exposures per thought leadership topic
- 3 social media channels’ reach and impact levels › industry averages. Social media followers grew by 14,78% (FY22: 11,28%)
- SAICA’s proactive media engagement resulted in positive media exposure
to the advertising value equivalent (AVE) of R67,3 million and a decline in total negative media exposure. Only 4,8% (vs 5,3% in 2022) of SAICA’s total exposure was negative due to allegations against a small number of SAICA members
