Digital Communication and Publishing
The Digital Communication and Publishing function’s focus for 2023 was on enhancing SAICA’s digital strategy across owned, earned and paid platforms, as well as exploring the evolution of Accountancy SA magazine.
DIGITAL CONTENT AND PUBLISHING
IMPACT/DIFFERENCE MADE
- SAICA’s social media with dedicated followers grew on average by 14,78% across the key social media channels, with a member satisfaction of 75, 56%. The SAICA Instagram page was also introduced and has shown significant growth. SAICA’s YouTube views surpassed one million and its LinkedIn followers surpassed 100 000
|
2022 |
2023 |
% GROWTH |
| SAICA Twitter |
39 449 |
40 644 |
3,02 |
| SAICA Facebook |
57 395 |
58 933 |
2,68 |
| SAICA Instagram |
12 885 |
16 013 |
24,26 |
| SAICA LinkedIn |
94 095 |
105 829 |
12,48 |
| SAICA YouTube |
763 586 |
1 003 877 |
31,46 |
| Average |
|
|
14,78 |
IMPACT/DIFFERENCE MADE
- Website member satisfaction increased from 58% in 2022 to 61,65% in 2023 due to the implementation of the website strategy to improve member experience. The website also attracted 86 000 more visitors this year due to increased search engine optimisation efforts
- Another milestone was the shutdown of the www.SAICA.co.za website, which was essentially a duplication of the current website and resulted in a disjointed user experience
IMPACT/DIFFERENCE MADE
- Accountancy SA magazine currently has a distribution of 57 508 digital readers and publishes some 100 pages of value per issue to members in 11 issues per annum, with a member satisfaction of 85% (FY22: 83%)
