HOW WE CREATE VALUE
building brand equity
Commercial initiatives
BUSINESS DEVELOPMENT
IMPACT/DIFFERENCE MADE
- Commercial revenue totalled R13,9 million, the highest in seven years
- Sponsorship: R9,5 million (FY22: R6,2 million)
- Advertising: R1,4 million (FY22: R1,6 million)
- Finance Leaders: R3,0 million (FY22: R2,3 million)
- Commercial revenue increased by 26% (R3,6 million) from 2022 and Finance
- Leaders delivered a revenue surplus
IMPACT/DIFFERENCE MADE
- 18 new clients sponsored SAICA events. About 70% of SAICA clients are in the FinTech industry. Much of SAICA’s thought leadership, content and events that focus on the ‘future CA’ create good opportunities and engagements for new clients (with technology services and products)
IMPACT/DIFFERENCE MADE
- SAICA’s fifth Finance Leaders Conference delivered over R3 million in revenue and involved 800 delegates, 70 speakers and more than 30 exhibitors. The event’s strategic partners included the Institute of Directors (IoD), Business Leadership South Africa, Exclusive Books, Lift Airline and Heavy Chef. The event made a surplus and has become a business conference flagship for SAICA and its members
KEY INITIATIVES
- Internal and external management
IMPACT/DIFFERENCE MADE
- Communications and administration with SAICA’s technical, regional and brand teams – as well as Risk, Legal, Finance and Procurement – were ably managed to support the commercial opportunities and requirements at SAICA
