HOW WE CREATE VALUE

building brand equity

Experiential events delivery

The Seminars and Events function’s focus for 2023 was on developing an integrated experiential strategy for SAICA whilst evolving the current seminars and events delivery approach to experiential marketing. Here the focus is on delivering a unique, unified, and consistent brand experience that goes beyond just the technical delivery of an event or a seminar. The deployment of this integrated experiential approach commenced in 2023 and will expand in 2024.

Hosting of experiential events

KEY INITIATIVES
  • 127 national events were delivered on behalf of SAICA business units as follows:
Format
National webcasts
Face to face
Number
118
9
Attendees
46 061
1 897
IMPACT/DIFFERENCE MADE
  • The overall rating for the organisation of events by attendees was 4,47/5(FY22: 4,46/5).
  • June 2023 was a milestone for this delivery team when a new events booking system was launched on the SAICA website in collaboration with the Ushintsho programme. This system alleviates the frustration that members were experiencing with booking errors, login challenges and system downtime caused by the instability of the previous booking system
  • Notable improvements on the new system include:
    • A single login
    • Ability to pay immediately with a credit/debit card
    • Automatic receipt of invoices
    • Option to select more than one event within a series as part of a single booking
    • Search function on the events home page
  • Flagship face-to-face experiences included:
    • Chairman’s Difference Makers Awards event
    • Public Sector Summit
    • Climate Change Conference
    • Trainee Trailblazers Awards event
    • Top 35 Awards event
    • Finance Leaders Conference
  • All of these received high attendee ratings, indicating a move in the right direction.
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