VALUE CREATION

OUR STRATEGY, PERFORMANCE AND IMPACT

Social and Relationship Capital: Promoting Inclusivity and Driving Collaborative Growth

What Social and Relationship Capital Means to SAICA

Social and relationship capital at SAICA encompasses the networks, relationships, and partnerships that enable the organisation to drive transformation, support members, and contribute to a sustainable future. These elements are integral to ensuring SAICA remains a respected, recognised and relevant professional body, while also furthering its purpose of serving the public interest and enhancing the accountancy profession.

Key Aspects of Social and Relationship Capital

Intellectual Capital

Driving Transformation and National Imperatives

SAICA’s Learning, Development and National Imperatives division focuses on transforming the accountancy profession and enhancing its significance in South Africa. By creating opportunities for historically disadvantaged individuals, SAICA promotes a more inclusive profession reflective of the nation’s diversity. Aligning its efforts with the Sustainable Development Goals (SDGs), SAICA contributes to economic growth, social justice, and equity.

Financial Capital

Empowering Members to Succeed in Their Professional Journey

The Member Engagement division fosters and maintains meaningful relationships with SAICA’s members and associates to enable SAICA to understand their diverse needs and deliver tailored value. By articulating a clear member value proposition (MVP) and continuous engagement, SAICA empowers members to succeed in their professional journeys and stay connected to the broader accountancy community through various initiatives and events.

Social and Relationship Capital

Understanding Stakeholder Needs and Aligning with SAICA Goals

Engaging with stakeholders is vital to understanding their needs and aligning them with organisational goals. SAICA’s strategic partnerships with educational institutions, government bodies, regulators, businesses, and community organisations drive transformation, uplift communities, and contribute to building a sustainable society. These engagements form the foundation for collaborative initiatives, such as promoting whistleblower protection and advancing the SDGs.

Human Capital

Championing Sustainable Development

SAICA leverages the influence and expertise of the accountancy profession to address societal needs and promote the SDGs. By collaborating with members and external organisations, SAICA facilitates impactful contributions toward social, economic, and environmental sustainability. Initiatives such as member-driven SDG projects and partnerships with sustainability-focused organisations reinforce the profession’s role as a catalyst for change. Members’ efforts in this regard are highlighted in SAICA’s annual SDG Report, which showcases their contributions to the SDGs.

Member Engagement

Connecting Members and Enhancing Professional Value

The Member Engagement division plays a critical role in ensuring that members remain respected, recognised, and prepared for the future. Through a strategic and inclusive approach, the division addresses the unique needs and expectations of members, considering factors such as age, location, role, industry, and professional experience.

The division is committed to enhancing the member experience by strengthening relationships, not only between SAICA and its members but also among diverse member constituencies and communities. By promoting mental wellness and clearly defining the member value proposition (MVP), SAICA highlights the benefits of membership. The MVP supports members and associates in their professional growth, empowering them to make meaningful contributions to the accountancy profession.

With a focus on collaboration and continuous improvement, the Member Engagement division ensures SAICA remains a trusted resource for its members, providing value at every stage of their journey.

Key Strategic Developments in 2024

Member Satisfaction
Survey

During the annual billing process, members were invited to provide feedback on their satisfaction with SAICA overall and their perception of the value their designation offers.

Over 34 000 members participated, providing statistically representative feedback.

Consultations with Small and Medium Practices (SMPs)

During engagements with subsets of the SMP constituency, SAICA identified a subset that has additional support requirements. The Practices Division, which is incorporated into Member Engagement, conducted targeted consultations with these SMPs to identify their unique challenges and develop actionable solutions.

Face-to-face engagements with 30 practices who fall within this subset across the country provided valuable insights into their experiences, perceptions, and needs, enabling the development of tailored interventions.

Annual Feedback Survey
Highlights

  • 62,11% overall satisfaction with SAICA
  • 70,89% satisfaction with the value of the CA(SA) designation
  • Correlation to the Professional Health Index (PHI) – The survey was conducted during the 2024 billing process, and its results mimicked the PHI results of that quarter closely. This indicates that these values are an accurate reflection of member satisfaction
  • Targeted engagements – Follow-up involved engagement with 375 members (300 South African-based and 75 international) who had indicated a level of dissatisfaction to address root causes and develop solutions
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Social and Relationship capital (cont.)