VALUE CREATION

OUR STRATEGY, PERFORMANCE AND IMPACT

Performance Against Strategy

SAICA’s strategic intent is anchored by four strategic pillars, which are further supported by 18 strategic objectives. Each objective is underpinned by initiatives designed to ensure effective execution and bridge the gap between a measure’s performance and its target. To drive the execution of its strategy, SAICA has 48 key measures.

The Board sets annual short-term targets and initiatives through the scorecard, aligning with the strategic pillars while enhancing the Institute’s operational efficiency. At year-end, executive management compiles performance results against the scorecard targets. These results are assured by external auditors, reviewed by the Remuneration Committee, and approved by the Board.

During the reporting period, significant progress was made in implementing the strategic initiatives supporting SAICA’s four strategic pillars. For areas where targets were not met, corrective measures have been identified to improve performance in the upcoming year.

The scorecard includes four weighted categories, as illustrated below. Each category is scored on a scale of 1 (far below expectations) to 5 (far exceeds expectations). The weighted scores are aggregated to determine the overall performance score for the year. In 2024, SAICA achieved an overall performance rating of 4,03 out of 5, compared to 3,52 out of 5 in 2023.

Overall Strategic Pillars Performance - 48 Measures

2024 Rating: 4,03 (Audited)

Accelerated Member Value

30%

Weighted score: 1,20

Ave rating: 4,01

18 Measures

Economic and Social Relevance

20%

Weighted score: 0,91

Ave rating: 4,53

8 Measures

Attractiveness and Transformation

20%

Weighted score: 0,84

Ave rating: 4,21

10 Measures

Winning
Organisation

30%

Weighted score: 1,08

Ave rating: 3,59

12 Measures

Strategic Pillars

Accelerated Member Value

Trust
Strategic Objectives
  • 1. Provide member support to ensure continuing member relevance globally
  • 2. Provide a voice of the profession to members to advocate and to enable stakeholder engagement
  • 3. Build and protect global brands through an efficient, effective and integrated brand strategy that establishes SAICA’s unique positioning in the market globally
  • 4. Provide effective, focused and integrated marketing and communication to our various stakeholder audiences
  • 5. Provide members with a sense of belonging and care
  • 6. Optimise member experience (MeX)
Average weighted score 4,01
KPIs Measures (SO1 - 6)
Average resolution time: the average time taken to close member queries/feedback per SAICA processes 3,00
Retention rate- percentage of members who renew their membership during the subscription period 3,33
Member Satisfaction Score (MSS) – rating overall satisfaction with the organisation and our offering (ongoing ratings) 3,32
3 x member wellness webcasts 4,81
Member experience rating: to measure the impact of member-centric communities focused engagements 5,00
Website experience 3,50
Average social media reach 4,57
Average pick-up 5,00
Positive media exposure 5,00
Trust Index 2,00
Admiration 1,00
Spontaneous awareness 3,50
Satisfactory engagement rating by key stakeholders (key alliance partners (both local and global) and committees 3,49
Speaking engagement relevant to the accountancy profession which employees and leadership of SAICA participates in 5,00
Committee Structures’ surveys with an annual target of 3 5,00
Applicable comment letters and advocacy submissions for standards and regulations impacting the profession 5,00
Research and development – Research projects, publications, as a catalyst for economic and social relevance 5,00
Increase in no of CPD offerings provided vs uptake 4.62
SAICA is performing well on strategic pillar 1: Accelerated Member Value.
    Low-performing areas are attributed to the following:
  • Trust Index – 84% in 2023 to 83% in 2024. Notably, there has been an unexpected 8% decline in CA(SA) members viewing themselves as the most admired. In contrast, admiration for the CA(SA) designation has risen among JSE-listed companies and within the government sector
  • Admiration − 75% in 2023 to 68% in 2024. The 7% decline in admiration for the CA(SA) designation can largely be attributed to the competition from the MBA and CFO(SA) designations. Notably, the largest decreases in admiration were observed within the Large, Medium, and SMME unlisted business sectors
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Attractiveness and transformation