VALUE CREATION
OUR STRATEGY, PERFORMANCE AND IMPACT
Experiential Activities Strategy
SAICA’s experiential activities connect members, associates, and stakeholders through events that celebrate achievements, build community, and support professional growth, aligning with its mission to inspire and lead.
Hybrid Event Strategies
SAICA’s hybrid formats, including live-streamed summits and forums, boosted accessibility and engagement. These models ensured modern professionals could participate flexibly, enhancing the relevance of key events.
SAICA AGM
SAICA’s AGM strengthens stakeholder engagement through strategy updates, achievements, and interactive sessions, promoting transparency and alignment with its mission
SAICA Biz and Vuma FM Women’s Month Collaboration
For Women’s Month, SAICA partnered with Vuma FM for the Side Hustle Masterclass, empowering female entrepreneurs through live outdoor broadcasts, on-site activations, and digital promotion. The partnership extended SAICA’s reach while supporting diversity and empowerment initiatives.
SAICA South Africans in Australia Awards
These awards celebrated the achievements of South African members in Australia, with over 70 participants. The event highlighted resilience, the spirit of Ubuntu, and professional excellence, strengthening SAICA’s global community and reinforcing a sense of belonging for members overseas.
SAICA Awards Week
This annual event celebrates outstanding achievements within the accountancy profession, recognising members who have made significant socio-economic impacts. For instance, the Chairman’s Difference Makers Awards honour individuals exemplifying excellence and ethical leadership.
Youth Development Camps
These camps empowered participants through education and interactive activities. Promoted via Instagram reels, some videos reached over 10 000 organic views. The camps focused on skill-building, confidence, and promoting a sense of community among participants.
Student Leadership Summit
Highlighting diverse talent and leadership potential among students, this event engaged a wide audience with 185 000 social media impressions and over 10 000 clicks. It aligned young professionals with SAICA’s vision and values.
Networking Events for Under-35s
This series connected young professionals with peers and industry leaders through events in Durban, Johannesburg, and Cape Town, with plans for international expansion.
Conferences
Finance Leaders
This conference and expo brought together senior finance professionals to discuss strategic financial management, leadership, technology, business growth and the evolving role of finance in a rapidly changing environment.
Public Sector Summit
The annual summit addressed topics like fiscal responsibility, ESG, and public finance’s role in development.
With contributions from the Deputy Minister of Finance and over 5 000 LinkedIn views, it combined in-person and remote participation for greater reach.
Difference Makers Conference
Held at Sun City in September 2024, this inaugural conference focused on cultivating ethical leadership and sustainability. Distinguished speakers shared insights on integrity and accountability within the profession.
HR Masterclass
Designed for HR professionals, this inaugural event explored talent management trends in the accounting sector, focusing on best practices for recruitment, retention, and development.
Education Symposium
This new initiative provided a platform for educators and stakeholders to discuss advancements in accounting education, aiming to align academic programmes with industry needs.
Commercial
SAICA’s commercial strategy is all about building strong partnerships and driving sustainable revenue growth through sponsorships, advertising and new sources of revenue.
Significant contributions came from partnerships with prominent organisations such as the AGSA, Standard Bank, Intuit, Xero, and Investec.
Advertising revenue grew through diversified strategies.
Data and market insights were leveraged to refine sponsorship and advertising strategies, aligning offerings with industry needs.
SAICA’s Integrated Go-To Marketing (IGTM) roadmap for 2025 emphasises innovation, efficiency, and sustainability to drive growth and impact through a unified ‘One SAICA’ experience. Central to this is the new CeX approach featuring integrated UI/UX platforms, personalised services, and enhanced self-service digital tools.
Digital enhancements will streamline member experiences, with initiatives like SAICA EDGE and expanded campaigns targeting Gen Z while retaining core audiences. Flagship events will support sponsorship and partnership growth, diversifying revenue streams. Youth-focused efforts, including the Youth Hub and development camps, will foster connections with younger audiences and highlight the profession’s value.
Sustainability and ESG principles will remain integral, shaping campaigns and events to address global challenges and appeal to ethically minded stakeholders.
The digitisation of the IMC process will ensure consistent, trust-building messaging across all channels.
With this streamlined IGTM strategy, 2025 promises innovation, growth, and meaningful contributions for SAICA, its members, and the broader community.
Renew
Perfectly imperfect. The break is part of the beauty.
In Kintsugi, every crack tells a story. Instead of hiding the damage, it’s filled with gold – honouring what was broken and celebrating what’s been restored. This ancient Japanese art reminds us that healing isn’t about returning to what we were, but becoming something stronger, more meaningful. Because renewal isn’t about erasing the past - it’s about owning it, and shining through it.